How to Get Ezoic Approved: Requirements, Integration, and First-Month Expectations
How to Get Ezoic Approved: Requirements, Integration, and First-Month Expectations
Bottom line: Ezoic has no traffic minimum and approves most quality content sites. The barrier isn't traffic — it's completing the technical integration correctly. This guide walks through the DNS integration, the content quality review, and what to expect from your RPM in the first 30 days.
Ezoic's Approval Requirements
Ezoic officially requires:
What Ezoic does not require:
Step-by-Step Application Process
Step 1: Sign Up at Ezoic.com
Click "Get Started" and create an account. Enter your website URL and basic information.
Step 2: Choose Your Integration Method
Ezoic offers three integration options:
Option 1: DNS Integration (Recommended)
Change your domain's nameservers to point to Ezoic's servers. Ezoic acts as a CDN and can serve ads without any site code changes.
Best for: Sites on any platform (WordPress, custom, static)
Drawback: Nameserver changes require 24–48 hours to propagate
Option 2: WordPress Plugin
Install the Ezoic plugin on WordPress. No nameserver changes required.
Best for: WordPress sites only
Drawback: Slightly less effective than DNS integration for optimization
Option 3: JavaScript Snippet
Add a JavaScript snippet to your site's <head> section. No nameserver changes.
Best for: Non-WordPress sites where DNS changes are difficult
Drawback: Limited features compared to DNS integration
Step 3: Verify Integration
After choosing your integration method, Ezoic verifies that the integration is working. This can take 24–72 hours for DNS propagation.
Step 4: Connect Google Analytics and AdSense
Link your Google Analytics property and AdSense account. Ezoic uses Analytics data to make ad placement decisions. AdSense integration allows Ezoic to compete in Google's ad auction alongside other demand sources.
Step 5: Complete the NMC Review
New Monetization Check (NMC) is Ezoic's content quality review. An Ezoic team member reviews your site for content quality and policy compliance. This takes 1–5 business days.
Most sites pass NMC on the first review if they have original content and a functional privacy policy. Sites with thin content or policy issues receive specific feedback to address before approval.
First 30 Days: What to Expect
Week 1: Ezoic's AI tests different ad configurations. RPM will be volatile — sometimes lower than your previous AdSense RPM. This is normal.
Weeks 2–3: The AI identifies the highest-performing configurations for your specific audience. RPM stabilizes and begins to increase.
Week 4: Most publishers see 50–150% higher RPM compared to AdSense-only by the end of the first month.
Patience is required: Don't disable Ezoic or revert to AdSense during the first 2–3 weeks. The learning period is essential to achieving the RPM improvement.
Ezoic Pricing
Ezoic's free tier takes a portion of incremental revenue. The paid plans (Access Now, starting at ~$10/month) provide access to additional features including:
For most publishers under 100,000 pageviews/month, the free tier is sufficient to start.
Common Approval Issues
Privacy Policy missing: Add a privacy policy that mentions Ezoic and third-party advertising. Use Ezoic's privacy policy generator if needed.
Content too thin: If your posts average under 500 words, publish 5–10 longer posts (1,000+ words) before reapplying.
Site not crawlable: Make sure your robots.txt doesn't block Ezoic's crawlers. Check for "User-agent: EzoicCrawler" in your robots.txt.
Frequently Asked Questions
Does Ezoic work with AdSense or replace it?
Ezoic works alongside AdSense — it integrates AdSense into its header bidding auction, which often results in higher AdSense CPMs than running AdSense alone.
Can I use Ezoic and Mediavine at the same time?
No. Mediavine requires exclusivity. You cannot run Ezoic and Mediavine simultaneously.
Will Ezoic slow down my site?
If configured correctly (DNS integration + Ezoic's site speed tools), Ezoic typically improves Core Web Vitals scores. The WordPress plugin can slow sites if not optimized.
What is Ezoic's minimum payout threshold?
$20, paid via PayPal, Payoneer, or direct bank transfer. Payments are issued on Net 30 terms.
Can I get suspended from Ezoic?
Yes. Violations of Google's publisher policies (which Ezoic follows) can result in suspension. Invalid traffic and policy-violating content are the most common causes.